4 Things to Know about Podcasts
The internet is full of information that’s fighting for your attention. The simplest ways to put your own content out there is to create your own podcast.
The internet, although an amazing place, is full of information that’s fighting for your attention. One of the simplest ways to put your own content out there is to create your own podcast. And since there is an abundance of technology available, you can get a podcast up and running easily and quickly. To start one, however, it helps to have some guidance. Of all the podcasters out there and podcast experts, I spoke with James Carbary of Sweet Fish Media. James and I connected through LinkedIn some time ago and when it came time to research podcasting, his name naturally came to mind. I’ve also listened to a few podcasts of his and I must say, they are top-notch. Sweet Fish Media creates podcasts for business-to-business companies, saving them time, frustration, and money. While their focus is B2B podcasting, James did have insight and valuable information on how you can start your own podcast.
Business Vs. Individual Podcasting
Sweet Fish Media produces the B2B Growth Podcast, focusing on how B2B executives can achieve explosive growth. But James’s experience extends beyond just business podcasts. Twice a week he produces a show where it’s just him talking about topics he’s interested in. These podcasts allow him to be more vulnerable and open about what he cares the most about. James does enjoy getting to talk with guests and learn about their businesses. It’s these individual episodes, however, that he gets the most enjoyment out of. It can be the same for you and your podcast. When it comes to business, you’ll have the advantage of reaching out to your ideal clients and asking them to be guests on your show. It’s a solid way to build relationships with the people you want to do business with. They get free exposure and you get to learn more about them and their business. This will give you better insight into solving their problems. For those who want to create a podcast without guests, it’s still a great way to get your voice out there. You get a chance to discuss what you’re passionate about. If you have a small business, or it’s just you, podcasts are a cheap way to market your service or product. Podcasts, however, require a lot of work.What are You Going to Talk About?
Before you get to publish your first episode, you’ll need to determine the goal and direction of the podcast. For a business, James said, this is straightforward; brand your show around your ideal client. Say your business is promoting better patient care practices in the healthcare industry. Your ideal client would likely be hospital administrators, head nurses, patient-care specialists. A good brand would be “providing best practices for the patient care professional.” From there you can reach out to your ideal client and ask them to be a guest on your show to ask their expertise on the podcast. The brand would provide the topic to cover. The podcast itself would be a great starting point to discuss what kinds of practices would be a better fit for their hospital. When it comes to the individual podcaster, this will be easy so long as you keep the goal and topic broad. Too specific and you could run out of things to say before your podcast gets traction. Another word of caution from James; If you’re looking to garner a large audience, strap in. It’s going to take a long time to build up the following you want.How Often?
Getting to talk about the cool stuff you want to talk about is an appealing endeavor.
What Goes Into an Episode?
Creating a podcast doesn’t need to be complicated.