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The Staying Power of Retro Games

Retro games have this odd sort of draw on people, even those who do not consider themselves “gamers.” These games have achieved legendary status.

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The Staying Power of Retro Games
Retro games have this odd sort of draw on people, even those who do not consider themselves “gamers.” These games, though simplistic compared to the games available today, have achieved legendary status. And legends tend to stick around. Just ask David Kaelin of Game Over Videogames.

Game Over Videogames

In 2005, Kaelin opened his first store in Austin, TX, dubbed Game Over Videogames. The goal of the store was simple; create a store to clean and restore classic games and resell them. Since it’s inception, Game Over Videogames has expanded more than just what it sells but also to new locations. You can find the most recent games sitting next to classic ones, vintage game consoles alongside the latest generation ones. But as the gaming industry continues to evolve, more and more games are going to the cloud. Soon we’ll see a similar shift in gaming like we did with TV and movies- subscription-based services. In fact, EA launched their Origin Access Premiere service on July 30th of this year. Kaelin isn’t worried about this. While more and more games will be delivered via a streaming interface, there is still the draw of the classic consoles and games. Sure, there may be a switch in the type of controllers they sell, but Game Over Videogames will still have a solid customer base. Retro games, even for me, do hold a particular sway.

“Non-Gamers”

There are those who spend hours playing games. The complicated leveling system, loot boxes, combos, etc. takes time to learn. It’s also frustrating for first-time gamers. The graphics are stunning, no doubt, but the thought of spending all that time getting “into” the game puts me off more than anything. And besides, I’m a writer, I love writing, and to be a better writer, I read. I love reading. I read articles all day. And I have audiobooks going when I’m driving. For these reasons, I consider myself a non-gamer. Kaelin, on the other hand, argues that I am still a gamer. Why? At one point in my past, my family did own a Nintendo Entertainment System. It was second-hand, given to us by our grandparents who bought it at a yard sale. Of course, this did not make my mom happy. But that’s another story.

The Original NES

This NES came with the regular favorites, Super Mario Brothers and Duck Hunt. There was also Russian Attack, WWF Super Slam, 1942, and a couple others. For about a year we played that NES as much as we could. After all, we lived on the northern coast of California. It rained most of the year and the city wasn’t very well developed. We were far, far—far—away from major metropolitan areas like San Francisco and Los Angeles. How better to spend our time? Well, I could have read more, but that’s beside the point. We played the NES until we got bored with it and sold it. Then I got a Game Boy. An Original Game Boy! The grey brick! I still have it and it still works! Even my mom got into playing that thing. She beat everyone in Tetris 2, putting up the highest score and staying there. When I admitted this to Kaelin, he pointed out that those gaming experiences, though in my distant past, still make me a gamer. Despite the lack of an Xbox and a subscription, I was still a gamer. The fact that I’ve played retro games makes me a gamer. I should also add that I did play Goldeneye and a few other titles sporadically from junior high through college. I didn’t get seriously into it as some of my roommates did. But pull out the classic NES, and I’m down to play.

Gamers

Thanks to retro games, and stores like Game Over Videogames, there’s a place for the casual gamer and the self-proclaimed non-gamer to get their gaming fix. More than that, stores like Game Over Videogames provide an introduction for those wanting to expand their gaming history. Younger ages can come in and find out all about these games that older people keep waxing nostalgic about. As long as retro games exist, new gamers will be curious about them and videogame resale stores will be there to answer their questions. More interesting than these games is the mythos that can surround a retro game. https://www.youtube.com/watch?v=4wjMn6yjOjQ On April 26, 2014, outside Alamogordo, New Mexico, a film crew, an excavation crew, and a slew of gaming fans showed up…to a landfill. The legend goes that a large shipment of the worst game ever made had been dumped here back in the late 80s.

ET Phone Home

In 1982, “ET: The Extra-Terrestrial” came out This heartfelt sci-fi/family movie has become one of Steven Spielberg’s, the film’s director, most well-known feature films. The story centers around a young boy, reeling from his parents’ divorce, finding a friend in a lost little alien he names ET. The little alien who just wanted to go home has become part of pop culture. The plot was reused back in 2011 for Super 8. It was produced by Steven Spielberg but directed by JJ Abrams. But that’s another story. To capitalize on the ET’s popularity, a video game was commissioned. To get it out in time for Christmas, production was rushed. They did succeed in getting the game ready and out on time.

The Myth Begins

The game itself, however, was not well received. In truth, it wasn’t bad, just difficult. Yet, many gamers at the time didn’t appreciate this level of difficulty. As a result, sales of the game tanked and soon existing copies were either pulled from shelves or sold off at deep discounts. Because of its level of difficulty, the game was dubbed as the “worst game ever made.” And copies were rare to find. This lead to a mythology around the game itself. “The game so bad that it was banished from existence.” Then news spread that a large shipment of copies was dumped in a landfill in Alamogordo, NM. Zak Penn put together a crusade to dig into the landfill and determine if, indeed, the large shipment of the worst game ever did exist. He documented the story in “Atari; Game Over.” It’s an interesting documentary, well worth the watch. George R.R. Martin and Ernest Cine even make appearances. What strikes me the most is the story of the game's designer, Howard Scott Warshaw. I won’t ruin the end for you. Just know that Warshaw did an incredible job on the game and the industry recognizes him for it. And rightfully so. Make sure you have a streaming service to watch it. Check out the best internet deals in case you don’t.

The Mythos Lives On

While ET: The Extra-Terrestrial has earned legendary status, there are other games too. Legend of Zelda, Super Mario Brothers, Russian Attack, and many more. These games may not have ended up in a landfill, but they have attained pop culture status. These were the games that I spent hours playing. They were simple but fun. It’s easy to point out the nostalgia factor involved in these games, and Kaelin agrees. For those who didn’t grow up playing them, retro games still carry clout with them. Those who wish to understand the evolution of video games must start here, with retro games. Thanks to stores like Game Over Videogames, there’s a place to get started.

Energy Deregulation and The Big 3

Energy deregulation is picking up speed across multiple markets and providing a cheaper way for customers to get electricity.

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Energy Deregulation and The Big 3
Energy deregulation is picking up speed across multiple markets. In truth, this has been going on for a while. While there are a few areas where it’s slow to catch on, the good news is that a lot of new energy providers have entered various markets. You’re still getting the same electricity, it’s just from a different provider. That provider may be cheaper, they may be more expensive. In a free market economy, you get to decide what’s right for you and your home. Or let’s look at it this way. The San Antonio Spurs had The Big 3 for quite some time; Tim Duncan, Tony Parker, and Manu Ginobili. Each one had their strengths and weaknesses. Each one, ultimately, contributed points to their overall wins. While the Big 3 have, sadly, been dissolved, there are still plenty of games to watch this upcoming season. Check out the best internet and cable deals so you can save some cash while watching your team win. Now, were those points any better if they came from Duncan, Parker, or Ginobili? Not at all. So long as they were scoring, that was all that mattered.

Tim Duncan

The 6’11” power forward from Wake Forest University was drafted by the Spurs in 1997 as their first pick. He would remain a Spur for the entirety of his 19 seasons in the NBA. Every season while Duncan was on the roster—every season—the Spurs went to the playoffs. Playing 1392 games, he averaged 19 points per game, ten rebounds, and three assists. Fifteen times an all-star, Duncan helped lead the Spurs to five championships. Some nights Duncan was on fire, some nights he wasn’t. Every game, however, he was consistent in his playing and was always reliable. Duncan wasn’t a flashy player, he didn’t strut on the court or made a big display when he got the score. He stuck to the basics and it worked for him. This earned him the nickname “The Big Fundamental.” Tim Duncan retired in 2016.

Tony Parker

Still active in the NBA, Tony Parker got his start playing in France. In 2001 he was drafted by the Spurs. The 6’2” point guard would go on to dominate, averaging 15 points per game, two rebounds, and five assists. Despite playing for the Spurs for seventeen seasons, Parker was traded to the Charlotte Hornets recently.

Manu Ginobili

This one hurts a little as the great Manu retired on August, 27th, 2018. He’s the last of the big three to leave San Antonio. Yet, during his time for the Spurs, Ginobili played 1057 games, averaged 13 points per game, three rebounds, and three assists. His playing style was less fundamental and a little bit crazy. During one game around Halloween, a bat found its way into the AT&T Center. Gameplay was halted while the staff tried to figure out how to capture a flying bat. Ginobili solved the problem by swatting it out of the air. He’s also known for stuffing James Harden and holding the record for steals for the San Antonio Spurs. These three players had the opportunity to move to other teams. With the exception of Parker, they chose to stay with the San Antonio Spurs for their entire careers. Players move from team to team all the time. They’re offering their ability to put points on the board, much like energy deregulation. Energy companies are like players and teams, putting points on the board. Sometimes they can do it more efficiently than others. Sometimes they can do it cheaper than others.

The Big 3 and Energy Deregulation

Duncan, Parker, and Ginobili created the nucleus around which other players could attach to and excel. This style is commonly seen among many dynastic teams. Michael Jordan, Scottie Pippen, and Dennis Rodman provided the same foundation for the Chicago Bulls in the late 90’s. Lebron James, Dwayne Wade, and Chris Bosh took the Miami Heat to multiple championships from 2011 to 2014. Other players joined these triads to go on to win championships. It’s rare that a team goes all the way thanks to a single player. The point, pardon the pun, is that these teams consistently scored well in each game. It wasn’t who was playing so much as how well they played. Energy companies are acting in the same capacity. Through energy deregulation, they can provide the same services. A company may not do it with dramatic flair, but they get the job done. Much like the San Antonio Spurs. The San Antonio Spurs have long been looked down upon because they didn’t play with flash or drama. Thanks to their coach, Greg Popovich, the Spurs have stuck to a fundamental style. It’s not showy. But they’ve won five championships under Pop and gone to the playoffs every year. Coincidence? I think not.

How Does it Affect Cost?

Getting points on the board is ultimately what matters. Getting energy to your home is ultimately what matters. As more and more energy companies enter the market, there are more and more chances for customers to get their energy at lower prices. Let’s look at it this way. In 2013, the San Antonio Spurs and the Miami Heat met in the NBA Finals. The Miami Heat ended up winning that year due to some, ahem, questionable officiating. It also helped that Miami had James, Bosh, and Wade. They also had other players on their roster. Let’s keep with “The Big 3” metaphor for right now. The salaries of Miami’s big three were as follows;
  • James- $19,067,500
  • Bosh-$19,067,500
  • Wade-$18,673,000
That’s a grand total of $56,808,000. And that was just for the big three! The next year, 2014, the San Antonio Spurs met the Miami Heat again in the NBA Finals. This time the Spurs ended up winning. The salaries of San Antonio’s big three players were;
  • Duncan-$10,361,446
  • Parker-$12,500,000
  • Ginobili-$7,000,000
That’s a grand total of $29,861,446. The Miami Heat paid $56,808,000 for their points to be delivered. The San Antonio Spurs only paid $29,861,446 for theirs. If you were to find out that an energy company could deliver the same electricity to your house for less, wouldn’t that be something worth looking into? You may not save millions, but it could feel that way.

The Choice is Yours

Ultimately, the choice is yours. You’re picking the team members you want to play for your team. They’ll be delivering the same electricity to your home, but they could be doing it for cheaper. This may take some research on your part, or you can visit Texas Electricity Ratings to speed up the process. There may be another provider in your area you weren’t aware of. There may be only one. But that’s because deregulation is a much slower process than signing an NBA team. Much less an NBA Championship team. The good news is that more and more companies are entering the market. If they’re not in your area yet, they soon will be.

It’s Delivered the Same Way

To switch energy providers may take some time, but there’s no need to completely rewire the house for it. The cables will remain the same. Charging your laptop will not be any different. The only difference is it’ll be coming from a different source. Much like an NBA team, the points getting scored are the same points. It doesn’t matter if Tim Duncan scored them or Tony Parker or Manu Ginobili. What matters is they’re putting points on the board. Check out the options available for your home. Energy deregulation may have given you the edge for picking a winning team for the upcoming season!

City Lights Got Nothin’ on Country Nights

You’ve packed up your things and moved your family away from the BIG City out Rural Town, U.S.A. Then you realize, “What do we do for high-speed internet?”

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City Lights Got Nothin’ on Country Nights
So you’ve packed up your things and moved your family away from the hustle and bustle of the BIG City out to the crisp, clean, country air of Rural Town, U.S.A… but then it hits you, “What do these country folks do out here for high-speed internet!?” Phone call after phone call you to make to every internet/cable company you’ve ever seen an advertisement for, but no one services your address. Frustration sets in. To many, this realization that fiber optic cables and high-speed broadband connections are things that you left behind along with the traffic lights and fire hydrants of the big city, can be a HUGE culture shock. But take a deep breath… There’s no need to stress, satellite internet has got you covered on all your Wi-Fi needs! It might not be the option you’re hoping for but it’s the best option you have.

Satellite, It’s Better Than You Thought

With advances in technology, the two titans of satellite internet service, HughesNet and Viasat/Exede, both released their premier latest and greatest satellite dishes in 2017.

HughesNet

HughesNet launched their Gen5 series powered by EchoStar XIX that boasts a 25mbps speed across the board on all tiered data plan. That means just like a data plan on a smartphone, you’ll be choosing a plan for your Wi-Fi in the household. But no worries if you exceed your data allowance for the month, there are no overages, just throttled speeds 3-5mbps typically. You can still snoop on your ex-boyfriend from high school on Facebook with that. Additionally, the FCC ranked HughesNet #1 in the nation “among all internet providers for providing the speeds that they advertise.”

Viasat/Excede

Viasat/Exede with their Boeing built Viasat-2 dish offers speeds up to 200mbps in select areas complimented with unlimited data plans. That’s a never-before advertised speed for satellite internet but can end up burning a hole in your wallet. But some people won’t let dollar bills stand in their way of super high-speed internet. Basically, every satellite internet company is going to require a two-year commitment but in a way that’s a benefit rather than a downside. This keeps your rates the same. Viasat will guarantee you the rate for three years even though you are only in a contract for two. HughesNet typically only increases by $15 after two years. Both offer “vacation modes” perfect for second homes where you can suspend the service up to 6 months out of the year at minimal costs. Satellite is a more expensive technology than your familiar “cable lines run to the home” technology, so it will generally cost you about $60-$110 depending on plans available in your area. But with the cost of living being cheaper in the country, it evens out in a way. And can you really put a price on the peace and quiet that country life offers? But what about the weather? Will I lose my signal if it rains or snows? The new technology that arose in 2017 has alleviated some of the stress on weather affecting service. It’s not perfect but it’s also not horrible.

Can my kids play their video games?

They can, and most games will work. Certain games that require an instant response in online multiplayer arenas will suffer due to lag or latency. Essentially, they’ll hit a button and it will take 1-3 seconds for the desired action to happen. Because the signal needs to travel from your home to outer space to hit the satellite dish in orbit and then back down to earth to the gaming servers and then back to your home – that’s added distance wired internet services do not have to travel to outer space -- causes the lag. It’s enough to make the most hardcore gamer rage and throw their controller through a television screen. VPNs (Virtual Private Networks) suffer from the same issue. First person shooters and sports games will suffer the most from this. All other types of games will work like RPGs, Minecraft, casino games, and apps on tablets and phones. The kids should really be outside playing anyways like we all did growing up.

Can I Stream Netflix, Hulu, Amazon Prime, YouTube, and all the others?

You most certainly can! There’s not one plan offered by both HughesNet or Viasat that isn’t capable of streaming video in HD. The only drawback is that if you’re on a tiered data plan, you can eat away your entire data allowance for the month in a single weekend by binge-watching “Breaking Bad.” A good rule of thumb is for every hour of streaming in the highest HD, 1 GB (gigabyte) is used. There are added tools with both companies that will pre-set the picture quality to lowered HD settings to alleviate the amount of data used to stream. Test it out on YouTube. Go ahead. I’ll wait… Open it up now and play a video. Click on the settings and lower the picture quality to 480p. It’s not that bad. Who needs to have the picture quality at its highest setting just to make out every pore on Walter White’s face? Many country living folks have accepted data tiered plans as a reality and use television services like DirecTV and Dish Network to remedy the need for video entertainment. HughesNet and DirecTV even offer a bundle discount with over 150 channels, a DVR, and 25mbps for under $100 for the first year. Second-year pricing currently goes up by $43.

What are the startup costs for satellite internet?

Startup costs are next to none. HughesNet will require you pay for the first month’s bill upfront. With a $50 discount often applied to the first month, the first bill is less than $20 in most instances. Viasat has no startup costs and usually offers its own discount for the first three months. Both will require a valid form of payment on file and promote automatic bill pay and paperless billing. You can request a paper bill if you’re old-fashioned like that for a small monthly fee. Equipment is leased at about $10 a month. They do offer lifetime lease options where you pay a one-time amount to erase all equipment fees off future bills. Should you ever cancel the service, you will need to return the modem/router even if you paid the one-time fee or else expect a hefty charge. As far as installation goes, it’s free and easy for those able to pass a credit check. Installation ranges from anywhere from two to three hours. The customer gets the final say on where the dish is installed. Most will put it on their roof to not only achieve the best line of sight to the southern sky but also to keep it out of the way in the yard when mowing the grass. So, all-in-all there is still light at the end of the internet tunnel for all your social media and streaming needs on all your fancy wireless devices. Giving you no reason to regret replacing the big city lights with the cool country nights. Guest Post by James Begley Edited by Kyle Weckerly

The 3 Laws of Starting a Streaming Service

Apple, and Disney, have been teasing their streaming services for some time. Instead of launching, they're following 3 laws for starting a streaming service

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The 3 Laws of Starting a Streaming Service
Apple, much like Disney, has been “working” on launching a streaming service for quite some time. Most recently, on August 23, they announced they’ve greenlit a series based on Isaac Asimov’s “Foundation” series. It’s expected to debut in March of 2019. This is all well and good, but they could have launched this already. They seem to be following a set of rules, or laws, to starting a streaming service. These laws are great for starting one, yet, laws on launching a streaming service seem to be missing. Instead, we’re just getting more and more updates on series while Netflix, Amazon Prime, and Hulu, continue to increase their content offerings, as well as solidify their subscriber bases. It’s somewhat frustrating. The good news is that Asimov’s “Foundation” series will get some series power behind it.

Who’s Isaac Asimov

Isaac Asimov was a prolific writer of science fiction. He saw the genre as a place where true intellectualism could reign. Ideas could be thought over, developed, and allowed to expand without anyone putting restrictions on them. Asimov was also a curious one and loved science fiction from a young age. He taught for some time at Boston University and wrote on the side. But when income from his writing surpassed his professor’s salary, he went to writing full time. If only we could all be so lucky.

The Three Laws of Robotics

Asimov created and developed The Three Laws of Robotics. It's also what he’s most well known for. https://www.youtube.com/watch?v=2z7a8MTYrDE
  1. A robot may not injure a human being, or through inaction, allow a human being to come to harm.
  2. Robots must obey orders given to it by human beings except when such orders would conflict with the First Law.
  3. A robot must protect its own existence as long as such protection does not conflict with the First and Second Law.
These laws have become commonplace among the die-hard science fiction fan. Not only do they provide a basis for robotics to behave, they also provide constraints. Without constraints, there’s no conflict, and even robots need conflict. Asimov developed the laws for his Robots stories. A series of short stories and novels that revolved around the autonomous creations was also where the term “Robotics” was birthed. Asimov saw robots as another character in his stories. At the time this was a novel concept and one that remained solely within science-fiction for some time. These robots, man-made though they were, developed their own personalities. As a result, some were good, and some were bad. While he does have a long list of published works, he’s most well known for writing “I, Robot.” This was turned into a summer blockbuster in 2004, starring Will Smith. https://www.youtube.com/watch?v=rL6RRIOZyCM And then the FX Network put it into syndication until it was overplayed. I heard there might be a sequel, but nothing new has come of that rumor. “Foundations”, though not as popular as “I, Robot”, has its own cult following. And now it’s part of Apple’s promised lineup of original content for its streaming service. Which leads me to believe that there are three laws for starting a streaming service.

The Three Laws

While Asimov’s three laws were meant to govern robots’ behavior and interaction with humans. The laws were a safeguard as well as a means to keep the robots in check. As displayed in I, Robot, even these laws have their loopholes which can be exploited. Beyond that, robots were free to live as they wanted. It’s different when it comes to streaming services. Especially when launching one. It seems every company these days has already launched a streaming service or is working on it. Those that have already done so have paved the way. Streaming services, as exciting as they are, still require a means to enter the world. Growth, oddly enough, needs assistance. Hence, the three laws.

The First Law

Build up hype. Streaming services are not created in a vacuum. To get one started, there needs interest among the general public. It doesn’t matter if it’s an entertainment company, a software company, or a retail giant, anyone can launch their own streaming service…well, almost. There needs to be a lot of money first to get the production companies involved, scout out properties for original content, and set up the service itself. To justify such costs, the company in question will announce they’ll be making their own streaming service. And that’s it. They just have to announce it and put out there a vague deadline somewhere off in the future. Walmart has set a definite deadline for the rollout of its pumped-up Vudu service. Disney and Apple, however, have taken their time. The deadline for each is a blurry date somewhere off in the future. But at least they’ve got the hype going for them.

The Second Law

Find an intellectual property that’s not too popular, but just popular enough. Asimov, in the science fiction community, it a well-regarded name. To those outside that community, he may be known, he may not be. But his name is tied in with some big movies, so there’s that. Now, the streaming service must create the original content to populate its new lineup that’s set to debut…sometime in the future. To ride the hype they’ve created, they need anchor content to build on. But most of the major production companies, and other streaming services who haven’t been sitting on their butts, already hold the rights to popular stuff. Unless they’re willing to shell out a lot of cash, they’ll have to go find their anchor content somewhere else. This is why Apple went for “Foundation”, and Disney has promised a live-action Star Wars show. Since Disney owns Star Wars, this is a no-brainer. They’ve got the rights and the money to do a series like that the right way. For Apple, they need something that can compete with Star Wars, and other sci-fi shows, without looking like a rip-off. Luckily, they’ve got Asimov. His work is original and already has a loyal fanbase. It also helps that Asimov consulted on the Star Trek movies. That fact alone differentiates “Foundations” from Star Wars.

The Third Law

Pack Big Names behind Anchor Content. With the hype rolling and the intellectual properties secure, a few big names are needed. John Favreau is behind Disney’s Star Wars show. Foundations will be headed by David S. Goyer, the story writer for Christopher Nolan’s Dark Knight Trilogy, among other highly known properties. The purpose of these big names is not only to ensure these properties are done right but to also give fans the hope that they will. Favreau and Goyer are big names. They know how to create, write, and produce content that resonates and entertains. When it comes to adapting content that’s not their own, they’ve proven themselves already. This is good news, as there are a few series out there that have been soiled by big names. I’m not going to name names directly, but Star Trek got ruined by JJ Abrams, and Superman and Justice League were messed up by Zak Snyder. Just because A big name is attached to a project does not mean it is the RIGHT big name. Think I’m wrong? Just jump on Netflix, or Amazon Prime to watch these films yourself. Make sure you’ve got the best internet and cable deals first. This way you’ll save money. But you might get a headache, so consider yourself warned.

Applying the Three Laws

For Disney and Apple, they seem to be following these three laws pretty closely. And doing a good job of it. You will notice, however, that there is no law requiring a definite start date. Instead, that’s assumed. Somewhere, off in the future, we’ll get to see these streaming services. In the meantime, we’ll make do with Netflix, Amazon Prime, Hulu, and the other services that have already gotten their act together.

3 Reasons Hulu is Helping Disney

Hulu is going to be owned by Disney soon. Good news for Disney, if they're okay with losing $1 billion. Yet, Hulu is actually helping them. Here's how...

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3 Reasons Hulu is Helping Disney
Hulu, one of the big three streaming services, is going to be owned by Disney soon. Well, 60% of it will be owned by Disney. And this will happen after Disney completes its purchase of Fox Entertainments assets. Good news for Disney. Except when Hulu costs them about 1.3 to 1.6 billion in losses. Yet, this isn’t a bad thing. Maybe not at first. Disney, like any company, wants to make money on its assets and not have those assets lose them money. Especially when that amount starts with a ‘b.’ The positive here is that Disney is going to be enjoying the returns on Hulu’s efforts. Sure, in the short term, Disney is going to lose some money. Some. It’s a big amount, no doubt about it. I’ve never owned $1 billion. I doubt I will ever be worth that much in my lifetime. Disney, on the other hand, is dealing in multiple assets and properties across the globe. A billion here, a billion there is an acceptable loss for them. At least, it is from my perspective. They’ll most likely earn that $1 billion back in a month from all the merchandise they sell. What’s really happening here is a training or an upgrade montage.

The Upgrade Montage

https://www.youtube.com/watch?v=oBGGEZSAfyY Nearly every action movie has a training or an upgrade montage. Sometimes both. This montage is a series of clips of the hero, or team of heroes (as in the case of the Big Hero 6 clip above), get some new trinket, ability, or skill. Then they figure out how to use it and use it well. If Big Hero 6 isn’t your type of movie, then check out others on the streaming service of your choice. Or on cable. But first, save yourself some time and money by checking out the best internet deals and packages. Now go watch an action movie right up to when the hero gets the upgrade. Then stop. It’s not enough to get the upgrade, the hero(es) in question must use it and in the right way. Time is at a premium when it comes to movies, however. Audiences are not going to sit and watch hours upon hours of training, mistakes, learning, mistakes, frustration, mistakes, more frustration, learning, mistakes, and on and on. That’s real life. People who are training themselves want a break from the monotony of training. They don’t want to watch it in a movie. To get around this issue, producers put all that training and upgrading into a quick montage. Little scenes with quick action, one-liners, some slapstick comedy, and then show the little wins. Once the little wins are established, they show bigger and bigger wins. By the end of the montage, the hero(es) are proficient in said new skill/ability/talent/technology. A big part of the training montage is the song. Sometimes it’s an instrumental piece, written to highlight the difficulty of the training and/or upgrading. As the montage progresses the keys change to a higher key, signaling an emotional uplift. This comes right as there’s a small win. The music then builds as there are bigger and bigger wins. Once the hero(es) manage to reach a predetermined level of aptitude, the music crescendos, and the montage is over. Case in point; Fallout Boy’s “Immortals” is edited down to fit the montage for Big Hero 6. The key changes are kept in to signify when there’s a small win, and on and on until all six members of Big Hero 6 reach the appropriate level of aptitude. Fallout Boy was a good choice for the film, playing to the younger audiences and the hip feel of the movie. If they went with a different band or sound, it would have taken away from the overall feel of the movie. In real life, unfortunately, there are no training montages. It’s a day-in, day-out grind to train and keep training. As people work towards a goal, there’s no background music. If there was an option to have a full orchestra playing while I worked, I think I would take it. Nothing like hearing music firsthand to really stoke the creative fires. For Hulu, they’re in the middle of their training montage. There’s no music, no short clips. But we are past the hard part.

Small Win

The Handmaid’s Tale won Golden Globes and Emmy’s this year, making it Hulu’s first original content to take home such honors. To capitalize on this, Hulu has begun to put money and effort into more and more original content. Endeavors such as these take time and money to pull off. About $1.3 to 1.6 billion in money to be exact. But it’s not a bad thing for Disney.

Long-Term Gains Over Short-Term Revenue Goals

Any new endeavor takes time. The Handmaid’s Tale is a signifier that Hulu is onto something that works. It may not be perfect, but it’s successful. And successful is better than perfect. What the drama has done is show Hulu what to do, how to do it, and where to improve the formula. Sure, Disney has their revenue goals, as all companies do. But to enjoy bigger revenues in the future, maybe taking a $1 billion loss will be worth it? From the lowly perspective of a content manager, that makes sense. Of course, we’re talking about large sums of money in the abstract. I can’t begin to understand how the accountants involved in dealing with the real money feel right now.

Better Strategy

Making money for the sake of making money is a bad strategy. I’ve taken jobs before simply for the money. Sometimes it was because I had to. There were bills to pay and children to feed. So I took a job I hated because it meant my children wouldn’t starve. Then there were the jobs that I took because I thought “Hey, more money, should be fun, right?” But I was wrong. So, very, wrong. This “more money” type of job came with a boss who had unrealistic expectations of me, not to mention he wasn’t completely honest with the requirements of the job. It also didn’t help that other people within the company were incompetent and that just made more work for me too. But I’d be making more money, right? That didn’t matter. After all the time I spent on the job, I barely had time, or energy, to enjoy the fruits of my labor. So I quit. Hulu is doing it differently. They’re focusing on what works and improving that than just focusing on what makes money. This comes back around for them. By focusing on what works, they will be making more money. And more efficiently too.

Calculated Risk

Everybody must take risks in life. Otherwise, life would be very boring. Companies must take risks too. Yet, companies need to be wise in the risks that they are taking. For now, Hulu is risking billions of dollars in losses for Disney to fill out it’s stable of original programming. They aren’t doing this recklessly though. As stated before, they know what works and they’re using that as a guide for further endeavors.

Montage Ends

Hulu has their small wins and as they continue to duplicate them, there’ll be more mistakes. It’s easy to say, “mistakes will happen, learn from them.” But for those who make mistakes, and must pick up the pieces afterward, it’s not so easy. Mistakes can be demoralizing. Learning from them isn’t always fun either. Hulu is doing just that, making their mistakes, picking themselves up, learning from them, and trying again. Maybe when it’s all over they can make their own movie about it and have their own upgrade montage to show the process. Should be interesting.