Walmart to Enter the Streaming Services Ring

Vudu’s getting more help from Walmart in the battle for streaming supremacy. The retail giant is getting ready for battle before it enters the ring.

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Walmart to Enter the Streaming Services Ring
Vudu’s getting more help from Walmart in the battle for streaming supremacy. There’s an unseen arena out there with three big contenders; Netflix, Amazon, and Hulu. Smaller contestants are also in the ring, but they’re not making much of an impact. They’re content to stick to their small niches and maintain their authority there. Vudu was one of them. Now Walmart, having bought the company back in 2010, is looking to expand into the streaming arena and become a serious competitor.

The Champion

Though in its early phases, it seems likely Walmart will launch this new streaming service by the end of this year. If that’s true, then Walmart has little-to-no-time to build a streaming service from the ground up. This necessitates using one of the properties they already own- Vudu. Vudu rents and sells digital movies. The online service also launched its own ad-support streaming service, Movies On Us. These two services, while nice, are not in the same league as Netflix, Amazon, and Hulu. For one, they don’t create original content. Two, they’re just for movies and not shows. For Vudu to compete, Walmart would need to expand the offerings inside of it…which they are. Walmart has met with content producers inside Hollywood to discuss the creation of original content. If this move is successful, Walmart will have something different to offer the viewing public instead of syndicating popular titles. As stated before, they seek to launch this service by the end of the year. Unless Walmart has been secretly building up a streaming service, which is unlikely, then they’d have to use Vudu to do it. Vudu already has the basics in place for streaming. The goal would now become to add the shows and viewing capabilities required for streaming services.

Walmart’s Got Other Allies

Although Walmart has Vudu and can use the online movie streaming service as the platform for a larger scale entertainment service, Walmart would still need help in handling that kind of online traffic. Luckily, they do. On July 17th, as Amazon Prime Day was winding down, Walmart announced a five-year partnership with Microsoft. The technology giant would provide cloud services for Walmart. These cloud services are not just for streaming services. Part of the deal is to help improve Walmart’s online infrastructure and presence to better compete against Amazon. With this deal in place, and if the streaming service does launch by the end of this year, then Walmart can attack Amazon on more fronts. And who knows, maybe Walmart will have their own artificial holiday to take on Amazon’s Prime Day?

A Decisive Move

Walmart entering the streaming entertainment field means yet another streaming service to consider. In this Era of Peak TV, there are so many shows to watch that it’s overwhelming. This is both good and bad. Bad in that time is spent watching episode after episode. Sure, it’s entertaining, but you’re sacrificing time that you could also be outside enjoying nature, playing a sport, or talking to real people. Streaming entertainment isn’t bad when it’s in moderation. The good is that there’s bound to be something available that you’d like to watch. No matter your taste in entertainment, Peak TV has something for you to get hooked on. Good shows have a way of touching that creative side of our brain. They provoke us to try new things, even push our own boundaries. A better catalyst for pushing boundaries is reading a book, but we can get into that later. With Walmart entering the streaming entertainment field, there’s going to be more options. And not just for shows. But when it comes to price. There’s news that Walmart will offer this streaming service at a price lower than Netflix and Amazon. While this seems an obvious competitive move to make on Walmart’s part, there’s a hidden advantage. Netflix, Amazon, and Hulu, though great and offer a wealth of engaging content, they’re seen as more “west coast and east coast.” These streaming giants seem to tailor their content for people who live on the east and west coasts. These parts of the country aren’t bad. They do, however, have a different set of values than those on the interior. It appears that Walmart is seeking to create content that speaks more to middle America than the other three are. And with a lower price point, it’s sure to get a lot of attention when it’s first launched. Should Walmart go ahead with this move it’ll be interesting to see how it plays out.

A New Phase for Walmart?

Streaming services have their “personality.” To compete against them, a company must adopt a certain “streaming persona” to compete. This is true in other areas of life, not just entertainment. What will Walmart’s be? Whether they’re “hip and cool” or more “country,” doesn’t matter. Walmart needs to own it and commit to a direction. The true test to see if Walmart will be able to take on Netflix and Amazon is how their content matches up. What kind of content will they create? Are they looking for big players? Or are they going to gamble on unknowns and hope that they can score big? Until that happens, we’ll just have to wait as Netflix, Amazon, Hulu, and the rest of the gladiators in the Colosseum duke it out with new content and package deals. And while you wait, check your internet bill. If it’s a little high and you’re wanting to make sure in your budget for Walmart’s new streaming service, then have a look at the best Spectrum internet deals. No use fighting that battle.

2 Solutions for Cable-Top Boxes

As more and more devices are integrating and folding into others,there’s one stubborn resister- the cable-top box. Here's two ways to solve that issue.

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2 Solutions for Cable-Top Boxes

As more and more devices are integrating and folding into others, there’s one stubborn resister- the cable-top box. No matter what the new advances in technology these days, cable-top boxes are still around. They sit there, blinking dumbly at you whether the show is loading or not. Some customers complain they’re an eye-sore, others hide them behind furniture. Though this does fix an aesthetic issue, it ends up killing your Wi-Fi. Despite smart-home devices becoming more plentiful, and easier to use, the cable top box hasn’t changed much.

Remember the First Cell Phone?

I remember the days of Saved By The Bell. Remember Zack Morris? Remember that phone? 


The cell phone began as a luxury item, much like cable. And much like the cell phone, cable has evolved. It seemed to be stuck though. Cell phones, on the other hand, have changed. They began to get smaller and smaller, lighter and lighter. But they still had horrible sound quality and would drop calls. That’s when providers learned to improve cell signal quality. Then came texting, games, mapping apps, music, and other bells and whistles. More and more stuff kept getting shoved into this little device until they ceased to be cell phones and instead became smartphones. Touchscreens were at first a hip new thing, now they’re a requirement for inclusion in the smartphone category. If we’re to follow this analogy, cable top boxes are sitting at where cell phones were at the turn of the century. They have a lot of functionality in them, but there’s obvious room for improvement. Not to mention they’re still clunky and come only in one color. Instead of moving forward, cable-top boxes have halted in their evolution.

Darwin’s Not Happy

Cable companies still make a lot of money off the cable-top box, the main reason why there hasn't been much improvement with this technology. They’re a requirement for access and customers rent them monthly. It’s an income stream they’re not willing to get rid of. And who can blame them? As more and more streaming services enter the market, and less and fewer people continue to pay for cable, the cable-top box needs to adapt or die.

Adapt

Jason Brush, the global EVP of experiences & innovation for Possible, argues the cable-top box is not living up to its potential. With the push for TVs to be less of a TV and more of a smart hub for smart homes, cable top boxes could provide this already. Since cable-top boxes are usually the entry point for internet into a home, it makes sense to make these the hub for the smart home. Instead of only allowing cable access, with a DVR, cable top boxes could act as the headquarters for all the smart home devices. Brush suggests making them voice-activated, or to expand the user interface to make it more intuitive. The cable top box would become so much more than just “that thing for the cable.” By changing the gizmo into another smart home device, the cable top box would have more functionality. It’d be part of the home’s network instead of a network on its own.

Or Die

Another suggestion and the one consumers are more likely to approve of, is to have the cable-top box go the way of the dodo. That is, to become extinct. Take the cable option and incorporate it into an app available on your smart TV. This choice takes away a huge income stream for the cable company, so it’s the one they’re going to be the least happy with. The consumer, on the other hand, will be glad to get rid of the ugly thing and make their lives a little simpler. With smart TVs becoming more and more integrated into the smart home, getting rid of the cable top box is a natural part of the process. TVs will absorb the duties of receiving the cable signal and managing the smart home devices. And it’ll only require one remote too! Or heck, even an app from your phone.

The Future of Cable

Once the cable top box goes, and it will go, cable companies will need to rethink how they provide services.

 

Although streaming services are pulling in more customers every day, cable television isn’t done yet. There will always be holdouts who decide they’re going to stick with cable, no matter what. Then there are the cable companies themselves who have spent years and years building their empires. No one walks away from something like that just because they think a new competitor is too strong. Cable companies will find a way to adapt to the changing environment. The real question is; will they come up with a solution sooner rather than later? The good news is cable companies are still around and with streaming services coming after them, they’re eager to cut deals to ensure they increase their subscriber base and keep current customers. Search for the best Spectrum bundles. These bundles put cable, internet, and sometimes phone, into one package. You’ll save money by putting your services into one spot, as well as streamline the connections into your house. The cable top box will remain for the foreseeable future. This isn’t a bad thing at all, except if you don’t like the design and color of it.


5 Up and Coming Comedians that Need a Netflix Special

To help Netflix fill out their of comedy specials for their radio channel,I've picked 5 comedians that need a special on Netflix!

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5 Up and Coming Comedians that Need a Netflix Special
Netflix is busy expanding. While they’ve thrown over $8 billion into creating new content, they’re going to expand past streaming video…into streaming radio. Come January of 2019, Netflix will have their own channel on Sirius XM. But what are they going to put on it? Comedy. Netflix has a vast array of comedy specials featuring some of the best comedians to ever pick up a mic. And then they also have other “good” comedians who somehow got a deal. They must have figured out that Netflix had $8 billion to spend on new content, so why not them? Netflix will air bits from these comedians’ specials on Sirius XM. Since they need to fill out so much time, they'll be airing segments from the not-so-funny ones as well. I sigh heavily at this. Enough on that, let’s move onto the real issue at hand—up and coming comedians. While there’s nothing wrong with the tried and true names, they will, sadly, leave this earth one day. We’ll mourn them, no doubt, we aren’t heartless after all. When that inevitably happens, we’ll need new jokes to repeat to our friends and new catchphrases to incorporate into pop culture. It’s best to start this process early so we have the comedians waiting in the wings once the veterans finally shuffle from this mortal coil. For this reason, I have taken on myself* to search for up and coming comedians that need a Netflix special. Warning, there is mature language used by some of these comedians. You have been warned!

Josh Johnson

You’ve seen him on The Tonight Show, but did you also know he’s writing for The Daily Show with Trevor Noah? This southern kid has a soft-spoken delivery that pulls you in. That’s the kind of comedy that works after a long day. Too often new comedians mistake the “loud and in your face” approach as the best way to get a laugh. That comes off as annoying. Of course, after all this research into Josh Johnson, I see this little line- “Josh’s next stand-up special will be released on Netflix in 2018.” https://www.youtube.com/watch?v=QHQD8jIWUYY

Moses Storm

You’ve likely seen him in The Wedding Party and on Comedy Central. I especially love how he points out that he grew up poor yet looks like a rich white dude. It didn’t hurt that he was wearing a tux when he said this. https://www.youtube.com/watch?v=w3kAg6fjvRE

Cy Amundson

I made sure this guy didn’t have a Netflix special and turned out I was right. You’d think that if someone was on Comedy Central that meant that they made it, right? Not always true. Although I first saw Cy on “This Is Not Happening,” I was surprised to learn he’d also done voice work for American Dad and Family Guy. This shows more of his range and with a Netflix Special, I’m sure we’ll be seeing more of him in the future. https://www.youtube.com/watch?v=JGdNvODziN4

Taylor Tomlinson

Yes, she’s already been on Netflix, but it was only one episode, so it doesn’t completely count. It was only 15 minutes, okay! She’s hilarious enough for at least an hour special. https://www.youtube.com/watch?v=ROWP2HbyCx4

Bret Ernst

This guy’s language is a little more mature, but it’s still hilarious. I got to see him perform at the Laugh Out Loud Comedy Club in San Antonio, TX. He was beyond funny causing my sides to hurt by the end of the night. He was the headliner that night, so the first two comedians to come in were local guys. They were alright, but I found their humor to be uninspired and repetitive. This was during the time when San Antonio was named one of the most obese cities in the nation. Guess what each comedian focused on? San Antonio being obese. By that point, I’d heard enough jokes about on the subject that I was tired of it. Sometimes a topic gets so overplayed it becomes aggravating to hear it. These comedians were supposed to warm up the crowd and yet, I wasn’t there. I’d laughed some but I wasn’t in the right frame of mind. Bret Ernst changed that. His storytelling style, blending in what would be heavy themes with abject irreverence, really surprised me. To take that kind of approach was, at least to me, intriguing. There are probably other comics who’ve done it, but he was the first one I saw who could pull it off. https://www.youtube.com/watch?v=4pRHEUl3oAk

Writing Comedy

Comedy is highly subjective, but the five comics above prove to hit the full range of humor. There’s something for everyone here. Creating comedy, or finding the humor in a situation, takes skill. It’s not a sixth sense, per se, but it does take a keen eye to pull off. That’s not all you have to do, however. You need to work the story, hone in on the salient points, and really know your material. Knowing a punch line is one thing, being able to adapt to a crowd that ain’t feeling your humor- that’s a true skill. In the meantime, make sure you have the best Spectrum internet deals. You’ll have fewer bills to pay and some extra cash. When Netflix launches their comedy channel in January, you’ll have the extra cash to subscribe. It’ll also put a smile on your face! *I had to write this because I was watching Josh Johnson while I was supposed to be working and convinced my boss I was writing an article.

Rocky Start Didn’t Keep Amazon Prime Day from Hitting the Target

One of the biggest retail days,Amazon Prime Day…had a rocky start. After that,Amazon struggled to handle the influx of visitors on its special day.

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Rocky Start Didn’t Keep Amazon Prime Day from Hitting the Target
One of the biggest retail days, Amazon Prime Day…had a rocky start. While Amazon isn’t a slouch when it comes to handling customers, the moment Prime Day launched, they started having problems. Glitches started to pop up from the first minute. Soon Amazon had problems handling that many visitors on its biggest retail day of the year.

What Did Amazon Do?

Naturally, Amazon reacted and scrambled to fix the problem. To help deal with the sudden increase of visitors, they switched to a fallback page, the one displaying dogs. This tactic was the help lessen the burden on the exchanges of Amazon’s hubs. They ended up becoming a story of their own. A company-wide emergency conference call was set up to figure out how to deal with the problem. By that time the problems grew faster than the dog pictures story; Sable, the internal computation, and storage service of Amazon was slowed down. When that happened, Prime, video playback, and authentication services were slowed down as well. To combat the problem, all international traffic was cut off to allow the network engineers time to hastily install more servers to deal with the overload. Once that was done, Amazon was back up and running to its normal speed. Though scary, the company plowed through, working to find the heart of the issue and get them fixed as soon as possible. They did, after all, set up the whole day. There was no turning back. The good news is that this was the most profitable Prime Day for Amazon. In the end, they rebounded well.

Amazon Wasn’t the Only Winner

Other companies launched sales of their own to counter Amazon’s momentum. While there were competitive deals, one retailer had the biggest bump in sales. Pitching their deals as a “no membership required sale” Target scored its best single day of sales and traffic. Part of the reason was Target’s recent acquisition of Shipt. Another part was the Minneapolis-based retailers push to improve their online infrastructure. When an online order comes in for delivery, most of the time it’s pulled from the shelf of a brick and mortar Target. Then it’s handed over to Shipt for delivery. Other retailers reported higher than average earnings too. Walmart, though it had Anti-Prime Day Deals, also used the occasion to announce they’d partnered with Microsoft as their exclusive cloud provider. This comes as part of the news that Walmart will be launching their own streaming service soon. The real question here is what kind of content will they be producing? In the meantime, this trend of Anti-Prime Day Deals will likely continue next year. It will continue so long as this artificial holiday is profitable for Amazon.

How to Compete

To truly take advantage of Prime Day, Amazon’s competitors will need to find a way to emulate the online retailer’s momentum without blatantly copying. This may seem silly to suggest, but it’s usually the simplest ideas that prove to be the most effective. Simple? Yes. Easy? Not so much. Keep in mind, however, these companies have multi-million-dollar budgets for marketing and hire marketing firms that charge just as much to hire them. With this type of money being thrown around, surely they’ll be able to find the right talent to help them crack the code for the perfect “Anti-Amazon Prime Day” Campaign. Target has already done so. Finding the right talent will lead to the right ideas. It’s ideas that drive the marketing. The marketing is what makes the difference between a successful sale or not. Sadly, it’s not how good the product is, it’s how well it’s sold. For example; the Pet Rock. It’s a dumb idea to put a rock in a box and call it a pet. The marketing is what set that apart and made it a success.

Next Year’s Amazon Prime Day

With this year such a success, you can bet money that Amazon will work harder to make next year’s even bigger. Of course, they’ll need to do a better job of preparing for such an extreme turn out of visitors. To avoid such a series of glitches, they’ll need more than one fall back plan. Dogs may have been cute, but it’ll only work for so long. Another tactic Amazon can use is to coordinate the launch of a new season of one of their hit shows. Or a new show with a lot of hype. Sure there’ll be traffic for the site, but isn’t that the point? Better to prepare now for it and start building up hype while the buzz of this year’s Prime Day is still fresh in the mind.

Make the Most of Amazon

While there may have been problems with Amazon on Prime Day, make sure your home network and connection are secure. This way it’ll be Amazon’s fault entirely. Search for the best Spectrum cable and internet in your area. Condense all those charges into one, smaller, bill. You’ll save money, the headache, and be able to show quickly online. And you’ll be ready for next year’s Amazon Prime Day and Anti-Prime Day deals and discounts.

DC to Save Comics

DC has been tailing behind Marvel for the past decade,at least. To combat Marvel's dominance,DC is launching a new streaming service,DC Universe

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DC to Save Comics
DC has been tailing behind Marvel for the past decade, at least. There have been a couple of bright spots—Christopher Nolan’s Dark Knight Trilogy, V for Vendetta, and The Watchmen. Maybe a couple more, but NOT Man of Steel or the Justice League. I have yet to see Wonder Woman, so the jury is still out. Marvel, on the other hand, has created a powerhouse, a self-sustaining machine of adventure, excitement, and story. Based on the concept of superheroes jumping in and out of the narratives of other superheroes, Marvel has, pardon the pun, written the comic book for how to monopolize on years of fandom. They’ve also figured out how to bring in new fans. There is still the argument that the once glorious and awesome fringe society of comic book readers has been diluted with commercialism, but sadly, this is where we are. To answer this, DC is launching a new streaming service.

DC’s New Streaming Service

Coming this fall, DC will launch DC Universe- the home for content based on DC comic book titles, as well as a vast selection of DC comic books to stream and read. Although there are properties on other networks, the new service will have options to watch those too while they remain on their respective networks. They’ll be launching original content for their service as well. One thing that makes this truly different than other streaming services is the abundance of comics available. These comics, which the properties were based on, can be streamed to various devices for reading pleasure. Just imagine- watching a show based on the Green Lantern, then reading from a curated list of issues to get the full backstory of the superhero and his foes. And doing this with your friends. Though it seems farfetched, I wouldn’t mind joining a few comic geeks for an evening of reading comic books—on a 4k big screen—and discussing them afterward. It’s a strange concept, but then again, we’re living in a time when binge-watching movies and TV is the norm. Marvel has already launched Marvel Unlimited, a platform to stream their own comic books for a fee. None of their movies and shows are there, however. There are links and synopses for the programs based on Marvel titles. The big draw for this service is the curated lists, character encyclopedia, and how they tie in with the ever-expanding Marvel Cinematic Universe. DC is going one step further and putting all that content together in one place.

Will this Save Comic Books?

Being a part of the retail world, comic book stores have been suffering in the recent retail-pocalypse. Last year sales dropped 8%. While physical comic books have been losing their draw, they’ve also begun to transition into a prestige item. This works well for the niche audience that still buys physical issues. The stores, unfortunately, will not be able to sustain themselves in this way. By installing a big screen TV and buying the top subscription, comic book stores could possibly use this to level off their losses. It’s a suggestion coming from someone with no business expertise, but it’s a creative idea at least. With DC Universe, they’ll be able to get all the content in the same place. We may soon see “Comic Book Viewing” nights at local comic book stores, and even more farfetched, in theaters.

DC or Marvel?

Although I was once a die-hard Marvel fan, I do enjoy the big names of the DC universe. With the quality of their recent films, however, I’ve not been that impressed. Then again, I wasn’t happy with how the original X-Men Trilogy was handled (thanks Brett Rattner!) When Marvel finally got a clue and started writing stories that didn’t alienate their fanbase, I was happy. The content was based on the Avengers subset, which wasn’t my bag growing up, but I was familiar with it at least. Now that The Avengers is a big thing going on, I know that each movie will at least be entertaining, even if I don’t know the entire mythos behind the central hero. It’s the same with DC. The last great DC superhero movie was The Dark Knight. The Dark Knight Rises was good yet fell short of the quality of its predecessor. Then again, it was the last movie in the trilogy, always a hard spot for a creative team to handle. Heath Ledger had also passed away, necessitating Nolan to shift his direction in the overall story arc. For what it was, it was good. Since then DC has decided Zack Snyder was the one to take charge of all their films. Even after his films didn’t do so well at the box office. Maybe part of it was their insistence that they match Marvel in their scope of the story? Either way, DC has been playing catch up with Marvel for a while. This streaming service may be the one thing that turns it around for them. It’ll be small, but if there are enough early-adopters to it, the new streaming service will gain steam. It’s also impossible for Marvel to keep their momentum going as they have been. Eventually, Marvel’s bubble will burst or they’ll switch to a different method of turning their titles into live-action entertainment. Virtual reality maybe? DC, in the meantime, needs to shape up with their DC Extended Universe and they’ll be able to swoop at the moment things turn for Marvel. This streaming service, DC Universe, can be part of that. Of course, all of this will be for nothing if you’re not able to connect and stream the shows and comic books to your favorite devices. Find the best Spectrum internet in your zip code, as well as save yourself some money. Then get to reading!