Rocky Start Didn’t Keep Amazon Prime Day from Hitting the Target

Kyle Weckerly

Updated:10/23/24

Published:07/24/18

One of the biggest retail days,Amazon Prime Day…had a rocky start. After that,Amazon struggled to handle the influx of visitors on its special day.

Rocky Start Didn’t Keep Amazon Prime Day from Hitting the Target

Amazon Prime Day, one of the biggest retail events, started with some technical glitches that affected user experience. Despite the initial hiccups, Amazon managed to turn the situation around and achieve record-breaking sales. Here's a detailed look at how Amazon and other retailers fared during this event.

The Initial Glitches

When Prime Day began, Amazon faced significant technical difficulties. The site experienced crashes, and many users were greeted with error pages featuring pictures of dogs. This was a fallback strategy used to manage the overwhelming traffic and allow engineers time to fix the issues.

Amazon’s Response

To combat the problem, Amazon implemented several measures:

Emergency Conference Call: A company-wide emergency call was initiated to address the issues.
Traffic Management: International traffic was temporarily halted to reduce the load on servers.
Server Expansion: Additional servers were hastily installed to handle the increased demand.

These actions helped Amazon recover and ensure that customers could continue shopping, making this Prime Day the most profitable one to date.

Other Retailers' Success

Amazon wasn’t the only winner. Competitors like Target and Walmart launched their own sales to capitalize on the event. Target saw a significant increase in sales by promoting their "no membership required" deals. Walmart used the opportunity to announce a partnership with Microsoft for their upcoming streaming service, further intensifying the competition.

Competing with Amazon

To compete with Amazon's Prime Day, other retailers need to create unique campaigns without directly copying Amazon. Finding innovative marketing strategies and leveraging their strengths can help them carve out a successful niche.

Next Year’s Prime Day

Amazon is expected to improve its infrastructure to handle future Prime Day traffic more efficiently. Potential strategies could include launching new shows or exclusive content to drive traffic and excitement.

Make the Most of Amazon

Ensure your home network is prepared for next year’s Prime Day. Check out Konecteaze for the best internet deals to enhance your online shopping experience.