CenturyLink; Getting the Job Done

CenturyLink is consistently providing above-average services to both residential and business customers. They've got a few awards to prove it too!

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CenturyLink, based out of Monroe, LA, has been consistently working hard to help both residential and business customers stay connected. The argument could be made that all internet service providers (ISPs) do this. That is, after all, their main job. Because an ISP who doesn’t keep their customers connected will not be around for long. Despite this, there are still the okay, the good, and the exceptional ISPs. The difference between the ISPs who are exceptional, and those who aren’t, is not defined by awards. Sure, awards are nice. And it’s easy to point to them and say “we won that because we did X really well.” In fact, CenturyLink earned Frost & Sullivan’s Growth Excellence Award for 2018. And earned their Top Hybrid Service Provider in the Asia-Pacific region for the fourth year in a row. And that’s just naming the awards won for this year. But it’s not about the awards. The mark of a good ISP is when they can deliver this service without anyone noticing. In the ISP industry, as with many others, customers are quick to point out when things go wrong. Even if it’s a minor detail, there is always that “one” customer who will make a fuss about it. This is where the bulk of customer complaints/reviews come from. While these are helpful in deducing quality, they’re to be taken with a grain of salt. Reviews are usually written by someone who’s upset and wants to vent about it. As the old saying goes “You only notice it when it goes wrong.”

When It’s Obvious

Think of a college football game. There’s the team you’re rooting for, most likely your alma mater. If not your alma mater, then you’re most likely rooting for the team that’s playing against your most hated rivals. Anyway, there are the offensive players, charging up and down the field as they work to score points. And then there are the defensive players. These guys are tasked with keeping the other team from scoring points as well. They battle each other on the field, scoring, intercepting, kicking, and this is where the main action is. Throughout all of this, what’s the one thing in the background you can count on? The marching band. Each team brings their band with them to play the school fight song, covers of current pop hits, and other tunes to get the crowd involved. These bands work hard to do this every week. And these efforts usually go unnoticed. That is until someone makes a mistake. https://www.youtube.com/watch?v=YFB7y5j8UWc

When It’s Not

CenturyLink is the band that’s not making mistakes. https://www.youtube.com/watch?v=ed_oZOiUwBM Go Warhawks! On a side note; I would have highlighted Texas A&M’s Fightin’ Texas Aggie Band. Not because it’s my alma mater, but because many of my in-laws went there. To keep peace in the family, I root for them when it’s appropriate. In this instance, however, priorities are different.

Back to CenturyLink…

CenturyLink, just like the Warhawk Band, consistently helping the team out on the field. And during halftime, they get to show off their stuff. But the “marching band” metaphor can only go so far. CenturyLink is not only working and earning awards for it, but they’re also helping their local communities. Back in June, they held a campaign benefiting Fight Hunger. By the end of the campaign, they’d raised over $2.4 Million for Fight Hunger. Beyond that, they helped during Hurricane Florence. CenturyLink offered free Emergency Call Forward to its North Carolina customers during the event. This service allows customers to forward calls to their wireless number to an alternate number. It’s a “just-in-case” plan for when residents need to evacuate or can’t get service to let their families know what’s happening. They may never use it, but it’s nice to have it for peace of mind. And CenturyLink provided this service for free.

By the Numbers

CenturyLinkWith a presence in 39 states and 7,339 zip codes, CenturyLink is one of the top ten largest ISPs in the nation. They’re working to expand that presence, hence, the recent merger with Level 3. CenturyLink is also expanding overseas. They have a presence in other countries and are looking to reach out into more. But let’s focus on just the United States for now. CenturyLink provides internet, cable, and voice services through three technologies. What they’re best known for is their DSL service, which is consistently ranked as one of the best in the nation. When it comes to fiber, CenturyLink has fiber connections in fifteen states, offering Gigabit Download speeds. Lastly, CenturyLink also offers fixed wireless. This service is available to both rural and urban customers. It’s a good option for those who don’t want a DSL connection, fiber is unavailable, and don’t want to go with satellite. Check out the best internet deals to find out CenturyLink’s availability in your area. The common complaint with ISPs is their speeds “as fast as” marketing. This means that the speed they’re advertising is not always the speed you get. When it comes to CenturyLink, they’re ranked in the top 60 ISPs when it comes to speed during peak hours. Peak hours are generally between 5 pm and 10 pm. This is when Netflix notices higher than average downloads through their service. They monitor each provider to see how fast they’re downloading during these times and post the results online. For CenturyLink, from August 2017 to August 2018, they averaged 3.31 Mbps for both their fiber and DSL services. This is a good score.


On top of earning awards from Frost & Sullivan, CenturyLink was also named the top ethernet carrier in the US for 2017 by Vertical Systems Group. It was the first year that a network provider other than AT&T won the award. Thanks to a merger with Level 3, CenturyLink was able to vault from fifth in 2016 to first in 2017. By working with Level 3’s established connections and adding their own grit to the equation, CenturyLink came first over all. To earn this award, Century Link offers a wide range of business solutions to customers. Services like Networking, Hybrid IT & Cloud, UCaaS, Managed & IT Services, as well as security. For those small to medium-sized businesses, CenturyLink is a smart option. With an established ISP like CenturyLink providing a wide range of services, newer companies are in good hands as they work to grow.

Connect with CenturyLink

Even if you’re not a marching band fanatic, the fact remains- CenturyLink is working hard to help both residential and business customers.CenturyLink It is impressive, however, how drum corps’ work to choreograph and orchestrate these halftime shows. To do so takes a lot of time and effort to perfect the routine. Marching bands showcase this skill with yearly competitions, giving them an opportunity to shine. It’s too bad they don’t get as much attention as football does. CenturyLink, while not a marching band, is working hard to make multiple pieces move and work together with little or no issues involved. It’s not easy, nor should it be. And to earn awards means that someone’s watching. So if you’re in the market for a new ISP, be it for your home or your business, check out CenturyLink. It’ll be worth your time.

WOW is Stepping Up Their Game

The ISP industry is full of tough competition. The bigger players assume they'll win. But they're ignorant of challenger brands, like WOW.

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The ISP (internet service provider) industry is full of tough competition. Much like the fabled game of golf, being an ISP requires companies to read the landscape and adjust as necessary. Larger, more established companies are seen as the favorites, easy winners. But they're ignorant of the challengers. Challengers like WOW (Wide Open West). Coming up this weekend, the PGA is hosting the Ryder Cup in Paris, France, at Le Golf National Golf Course. It’s one of the many tour championships the PGA hosts throughout the year. And much like internet service providers, there are the well-known names, and then there are the challengers.

Golf is Golf

Golf is a difficult game to play. Some would argue it’s a difficult game to watch too.WOW The golf enthusiast would argue differently though. Golf requires strategy and skill. It’s not an easy game to play. Anyone can pick up a golf club. But it takes training and commitment to play well. Talent will only get you so far. Professional golfers practice constantly to ensure they’re ready for the big games. If they don’t perform well, then they’re not going to get sponsored. Then they don’t have a job. To get an edge in the game, golfers need to know how to read the elements around them. This is why you usually see a golf player staring pensively at the horizon as they get ready to tee off. They’re calculating the slope of the ground, wind speed, and how much force they’ll need to put into their swing. If a professional golfer were writing this, they’d likely add a lot more detail, discuss the nuance, and explain the exact science behind evaluating a shot. To summarize- it’s a lot! Luckily for golfers, the only time they need worry about this is doing this during a game. Companies like WOW, on the other hand, have to worry about this constantly.

ISPs are Not Like a Game of Golf

While golf is a challenging game, it’s only during games that competition is stiff. ISPs are competing constantly. The larger brands, like AT&T and Verizon, are well-established and have huge budgets behind their marketing. It’s “easier” for them to expand and try out new technologies. Even though they are the fifth-largest ISP in the nation, WOW is a challenger brand. They have the skills to compete with the big brands, yet, they’re having to break into markets. WOW! isn’t small by any measure. It’s just that other companies are so huge. WOW! is using this to their advantage. As a challenger brand, they’re working harder to compete on price, service, and cutting-edge technology.

Whole-Home Wi-Fi

A common complaint with wi-fi is the loss of signal even when you’re inside your home. The router may be centrally located, but the signal is getting blocked by other materials and elements in the house. As the concept of mesh wi-fi gains in popularity, WOW! is taking part in the newest trend.WOW A mesh wi-fi uses extra devices to connect to your wi-fi router. These little devices, dubbed satellites, are plugged in throughout the home and create a miniature wi-fi network within your home. WOW is partnering with EERO to provide mesh wi-fi to its customers. As part of their Whole Home Wi-Fi package, customers not only get wi-fi, but the mesh satellites are included with the service. Whole Home will help eliminate dead zones within the home. They also help when friends and family come over as well. All those extra devices on the network can bog down your speed. With a mesh wi-fi network, you’ll be able to handle the extra load.

Mesh Wi-Fi

With a mesh wi-fi, you’ll get to enjoy consistent speeds within your home. This will give you the speed you’re paying for and deliver it most of the time. Another perk of mesh wi-fi is you can move the satellites from room to room. These little satellites will work so long as they’re plugged in and within range of the router. If you want to expand your network to your garage so you can play your music while you work on your car…you can. Or say you have friends coming over and they want to hang out outside. You can move one of your satellites to an outdoor plug so you don’t have to sacrifice wi-fi coverage.

WOW! as a Challenger

Beyond mesh wi-fi, WOW! is already a solid ISP. Just ask Netflix. Netflix has a speed index rating system. They constantly check the download speeds during peak hours. These hours are generally between 5 and 10 pm at night. It’s during this time that most families are home. And when they’re home, they listening to music, watching TV, or surfing the web. To do that, they use up the wi-fi. Then there’s the house next door that’s full of people using their wi-fi too. ISPs generally see a dip in performance during this time. As everyone gets online and uses their bandwidth, the ISP compensates. This usually means slowing down to handle moving all that data at once. From August of 2017 to August of 2018, WOW! averaged 4.03 Mbps. Considering the best ranking on the index is 4.19, that’s not bad at all. WOW! is able to consistently deliver even during peak hours. So if you’re a golf enthusiast who has WOW! as your ISP, you’re in luck!

Competing 24/7

Unlike golf, WOW! is competing 24 hours a day, seven days a week with companies that are bigger and more established. This hasn’t seemed to be a problem. Back in August 2018, WOW! partnered with Breland Companies to provide fiber internet to Town Madison. Town Madison is a new housing development in Huntsville, AL. As more and more home features are going digital, WOW! getting in on the development of the homes themselves and installing the necessary equipment to make them “digital ready” when they’re finished. Fiber optic internet, the fastest internet connection available, is going to be installed in Town Madison. Residents will get to enjoy above-average speeds. This will be especially helpful as the community grows and smart home devices become more prevalent.

Check out WOW!

For those who enjoy golf, or any sport for that matter, make sure to check out coverage of the Ryder Cup this weekend. Better yet, make sure to check out WOW! internet deals and packages. By combining your internet, cable, and voice through WOW! you’ll be able to cut back on bills and save time. All your services will come through one provider. And for those who are not golf enthusiasts or have never been on a golf course in your life, there are plenty of other sports to watch and enjoy. Or movies, or music! Make sure you take advantage of the mesh wi-fi. You’ll be able to move freely about your home without worrying about stumbling into a dead spot.

Get to Know Windstream

For those who haven’t heard of Windstream yet, consider this your first introduction. As they expand, and help more people, we'll hear a lot more.

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For those who haven’t heard of Windstream yet, consider this your first introduction. If this were a movie, there’d be this cool intro where the CEO of Windstream would walk in and start talking about…something important. Or, if the movie was created and produced for younger ages, there would be a song and dance number. As a comedy, Windstream would be portrayed as the hardworking company that was getting no love in the media. What’s important to understand is that Windstream is expanding and they’re doing so at a consistent rate. Whether they ever make their story into a movie is not the point. Would make for an interesting movie though.

By the Numbers

Windstream currently has a presence in all fifty states.Windstream Of the 42,000 zip codes in the United States, you can find Windstream in 14,854 of them. If my math is correct, that’s 35% of the country. That’s not bad. The 35% of the country that can get Windstream service, there’s a range of options available. Depending on the area, customers can choose DSL, cable, fiber, and fixed wireless. Check with the best Windstream deals to find out what’s available in your area. Their top download speeds, for fiber, is 1 gigabit. That’s their fastest. Unfortunately, their fiber coverage is only 20% of their total areas served. But it’s not all bad, there are other services that you can get to make it worth your while. Windstream is also one of the top providers when it comes to downloading times during peak hours. Netflix has this handy speed index that calculates every provider and how well they handle downloads during peak hours. These peak hours are usually 5-10 pm every night. The average for their DSL connections over the last year is 3.17 Mbps during peak hours. This makes them one of the more reliable ISPs out there. That reputation for reliability has also helped them as they seek to expand. Within the last two years, they’ve merged with Earthlink and acquired Broadview Networks. Through these expansions, they’ve been able to utilize and incorporate these networks into their unique branding.

What Have They Been Up To?

Like any good company, Windstream has been busy.

Veterans and Military

In August, they were named ranked among the best companies for veterans. US Veteran’s Magazine listed Windstream on their Best of the Best Top Veteran-Friendly Companies. Windstream stood out among the other 350 companies that participated. The Military Friendly Designation was also bestowed on Windstream by VIQTORY with help from the Military Friendly Advisory Council. They were ranked eighth for the 2019 fiscal year.

Fixed Wireless

Windstream has also been working to expand their fixed wireless capabilities. Unlike satellite, which can be affected by weather, fixed wireless uses line-of-sight. A receiver, installed on the home or structure, will connect with the transmitter on a tower or a tall structure. So long as the line-of-sight is unimpeded, customers can get reliable internet. This method is far more cost-effective for rural customers, and for ISP startups. Windstream utilized this technology to connect Poteau, OK. Located in Eastern Oklahoma, Poteau is like any other city; they need reliable internet to connect to the larger world. Given Poteau’s rural location, however, deploying fixed broadband to the area has been economically challenging. Windstream took on that challenge and rolled out fixed wireless technology to the area. So far, the first phase allows 900 residents to get fixed wireless installed. When the entire project is completed, about 8,800 residents will have access to fixed wireless. As fixed wireless technology expands, residents who once had their options severely limited, if any at all, now have the same opportunities as those in more urban areas. And Windstream is part of realizing that dream.

Their Biggest News

WindstreamWhile Windstream is helping to connect rural areas, as well as residential customers, they’re all helping small businesses. To do this, they created OfficeSuite UC. OfficeSuite provides a means for small to medium-sized businesses to run their operations through the cloud. Like most UCaaS (Unified Communications as a Service), OfficeSuite provides a means for small business to send messages, collaborate, and meet, among other things, all through cloud connectivity. What’s set OfficeSuite apart is the fact they’ve grown by 20% year-over-year. While this may not sound terribly exciting to most people, when you stop to think about it, it’s quite mind-boggling.

What this Means for Windstream

Winning awards, accolades, and exceeding sales goals are all signs of healthy company growth. But it’s nothing new. What really matters is what Windstream is doing. And more important than that, what is Windstream working towards? Let’s see... Windstream is on target to expand and help more and more customers connect to the internet. With this as their main goal, Windstream is working hard to make this a reality. The fact that they’re winning awards and hitting sales goals is just icing on the cake. These metrics are really pointing to how many new customers they’re helping, and how they’re running their business. And it’s working. Windstream, though considered “small” is doing more than what the bigger companies are; they’re utilizing different technology and targeting unique markets. They’re doing things differently. While the bigger companies are still around, they’re expanding into more and more markets. If AT&T’s purchase of Time-Warner isn’t contested, then AT&T’s focus will shift. They’ll begin to expand HBO and other entertainment properties held by Time-Warner. Providing more and more entertainment options seems to be their top priority, rather than reaching more and more customers. Windstream is moving up into the void created by such expansion. While it probably won’t hurt AT&T too much, Windstream stands to gain a lot from AT&T’s lack of focus in this area. If this were a movie with a good scriptwriter, there’d be some intriguing scenes written about this expansion. Instead of a boardroom, there’d likely be shots of exec’s walking around, talking with sharp wit about what to do now that AT&T is distracted. That is if this were a movie.

Try out Windstream

I know I keep bringing up the movie analogy, but what can I say? I watch a lot of movies. Out in the real-world Windstream is a solid company with more than just internet to offer. They have OfficeSuite. They’re also actively utilizing fixed wireless and working with veterans and the military. It wouldn’t be so surprising to see them overtake one of the “bigger” names soon.Windstream Even if that doesn’t happen, Windstream is one of the many ISPs available across the United States. To find if they have a presence in your area, input your zip code through Bundle Your Internet. This way you’ll see the deals, and who’s providing them, in your area. And then you can stream any movie, or show, written by Aaron Sorkin that involves lots of walking and dialogue. One can easily get the impression that all company executives talk this way. This couldn’t be farther from the truth. The truth is that despite no snappy dialogue, Windstream is doing above-average work and is worth taking a lot into.

City Lights Got Nothin’ on Country Nights

You’ve packed up your things and moved your family away from the BIG City out Rural Town, U.S.A. Then you realize, “What do we do for high-speed internet?”

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So you’ve packed up your things and moved your family away from the hustle and bustle of the BIG City out to the crisp, clean, country air of Rural Town, U.S.A… but then it hits you, “What do these country folks do out here for high-speed internet!?” Phone call after phone call you to make to every internet/cable company you’ve ever seen an advertisement for, but no one services your address. Frustration sets in. To many, this realization that fiber optic cables and high-speed broadband connections are things that you left behind along with the traffic lights and fire hydrants of the big city, can be a HUGE culture shock. But take a deep breath… There’s no need to stress, satellite internet has got you covered on all your Wi-Fi needs! It might not be the option you’re hoping for but it’s the best option you have.

Satellite, It’s Better Than You Thought

high-speed internetWith advances in technology, the two titans of satellite internet service, HughesNet and Viasat/Exede, both released their premier latest and greatest satellite dishes in 2017.


HughesNet launched their Gen5 series powered by EchoStar XIX that boasts a 25mbps speed across the board on all tiered data plan. That means just like a data plan on a smartphone, you’ll be choosing a plan for your Wi-Fi in the household. But no worries if you exceed your data allowance for the month, there are no overages, just throttled speeds 3-5mbps typically. You can still snoop on your ex-boyfriend from high school on Facebook with that. Additionally, the FCC ranked HughesNet #1 in the nation “among all internet providers for providing the speeds that they advertise.”


Viasat/Exede with their Boeing built Viasat-2 dish offers speeds up to 200mbps in select areas complimented with unlimited data plans. That’s a never-before advertised speed for satellite internet but can end up burning a hole in your wallet. But some people won’t let dollar bills stand in their way of super high-speed internet. Basically, every satellite internet company is going to require a two-year commitment but in a way that’s a benefit rather than a downside. This keeps your rates the same. Viasat will guarantee you the rate for three years even though you are only in a contract for two. HughesNet typically only increases by $15 after two years. Both offer “vacation modes” perfect for second homes where you can suspend the service up to 6 months out of the year at minimal costs. Satellite is a more expensive technology than your familiar “cable lines run to the home” technology, so it will generally cost you about $60-$110 depending on plans available in your area. But with the cost of living being cheaper in the country, it evens out in a way. And can you really put a price on the peace and quiet that country life offers? But what about the weather? Will I lose my signal if it rains or snows? The new technology that arose in 2017 has alleviated some of the stress on weather affecting service. It’s not perfect but it’s also not horrible.

Can my kids play their video games?

high-speed internetThey can, and most games will work. Certain games that require an instant response in online multiplayer arenas will suffer due to lag or latency. Essentially, they’ll hit a button and it will take 1-3 seconds for the desired action to happen. Because the signal needs to travel from your home to outer space to hit the satellite dish in orbit and then back down to earth to the gaming servers and then back to your home – that’s added distance wired internet services do not have to travel to outer space -- causes the lag. It’s enough to make the most hardcore gamer rage and throw their controller through a television screen. VPNs (Virtual Private Networks) suffer from the same issue. First person shooters and sports games will suffer the most from this. All other types of games will work like RPGs, Minecraft, casino games, and apps on tablets and phones. The kids should really be outside playing anyways like we all did growing up.

Can I Stream Netflix, Hulu, Amazon Prime, YouTube, and all the others?

You most certainly can! There’s not one plan offered by both HughesNet or Viasat that isn’t capable of streaming video in HD. The only drawback is that if you’re on a tiered data plan, you can eat away your entire data allowance for the month in a single weekend by binge-watching “Breaking Bad.” A good rule of thumb is for every hour of streaming in the highest HD, 1 GB (gigabyte) is used. There are added tools with both companies that will pre-set the picture quality to lowered HD settings to alleviate the amount of data used to stream. Test it out on YouTube. Go ahead. I’ll wait… Open it up now and play a video. Click on the settings and lower the picture quality to 480p. It’s not that bad. Who needs to have the picture quality at its highest setting just to make out every pore on Walter White’s face? Many country living folks have accepted data tiered plans as a reality and use television services like DirecTV and Dish Network to remedy the need for video entertainment. HughesNet and DirecTV even offer a bundle discount with over 150 channels, a DVR, and 25mbps for under $100 for the first year. Second-year pricing currently goes up by $43.

What are the startup costs for satellite internet?

Startup costs are next to none. HughesNet will require you pay for the first month’s bill upfront. With a $50 discount often applied to the first month, the first bill is less than $20 in most instances. Viasat has no startup costs and usually offers its own discount for the first three months. Both will require a valid form of payment on file and promote automatic bill pay and paperless billing. You can request a paper bill if you’re old-fashioned like that for a small monthly fee. Equipment is leased at about $10 a month. They do offer lifetime lease options where you pay a one-time amount to erase all equipment fees off future bills. Should you ever cancel the service, you will need to return the modem/router even if you paid the one-time fee or else expect a hefty charge. As far as installation goes, it’s free and easy for those able to pass a credit check. Installation ranges from anywhere from two to three hours. The customer gets the final say on where the dish is installed. Most will put it on their roof to not only achieve the best line of sight to the southern sky but also to keep it out of the way in the yard when mowing the grass. So, all-in-all there is still light at the end of the internet tunnel for all your social media and streaming needs on all your fancy wireless devices. Giving you no reason to regret replacing the big city lights with the cool country nights. Guest Post by James Begley Edited by Kyle Weckerly

3 Things to Know about Rise Broadband

There's the big players in the ISP industry with their usual technology. Then there's Rise Broadband; gaining ground doing it at a fraction of the cost.

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The technology and methodology used in the ISP industry (Internet Service Providers) is dominated by fiber, cable, DSL, and satellite. But there’s another one that’s gaining ground- fixed wireless. And the champion of fixed wireless is Rise Broadband. It hasn’t been easy for them, however.Rise Broadband The ISP industry has some big players- AT&T, Spectrum, Verizon, to name a few. And these big players have control of all the major metropolitan areas. There are some areas that are still “free,” but for the most part, it’s the big guys and not anyone else. For a new company to enter the space it would take a lot of money and a head-on type of tactic. But Rise Broadband isn’t doing that. And yet they’re succeeding. What else should we know about Rise Broadband?

Island Hopping

To understand how Rise can contend with the big players and carve out their own niche, let’s look back into history. World War II to be precise. While the Nazi’s expanded and sought to hold onto Europe, another conflict was raging in the Pacific. Here the Allies had to contend with the Empire of Japan. General Douglas MacArthur, the Supreme Commander of Allied Forces in the Southwest Pacific, had a problem. The Japanese Empire, a much bigger and well-equipped force, had advanced throughout the Southwest Pacific, taking and fortifying islands all over the area. With this many fortified islands over such a large space, a head-on attack by the Allies would be costly and time-consuming. MacArthur opted for a different tactic, Island Hopping. As far back as the late 1800s, the idea of “Island Hopping” was proposed and even used in limited capacities; instead of a full-frontal assault, resources would be focused on only key islands. They could cut off other islands and isolate more dangerous threats this way. MacArthur used island hopping in a more expansive capacity. And it worked. It also saved time. As MacArthur found success with the tactic, the Allies were able to take strategic positions across the Southeast Pacific at a satisfying pace. Japan reacted by withdrawing and consolidating their forces. This allowed the Allies to retake more islands with little resistance. And they continued to use the tactic in their assault on Japanese forces until they reached the island nation itself. Rise Broadband, though it’s not fighting a world war, is doing something similar. Instead of trying to get into the metro and urban markets, they’re instead selling internet to rural areas. But they’re not selling the “usual” methods of delivering internet.

Fixed Wireless

Fixed wireless is relatively new in the ISP industry, but not unheard of. It’s no “best-kept secret.” If you haven’t heard of it yet it’s probably because of all the marketing of the other ISPs. That’s changing though. Fixed Wireless uses line-of-sight to transmit their signal from a tower to a receiver. There’s no need to install cables out to the home or business. What’s needed is a receiver installed on the property, and from there, Wi-Fi can be used to provide internet within range of the receiver itself. But that’s all that you need to know about Rise Broadband and fixed wireless.

It’s Cost Efficient

Instead of taking the time to dig and bury wires out to a structure, or install an unobstructed dish, Rise Broadband can install the receiver and related equipment quickly. There’s no need for cables to be pre-installed. All that is required is a power source. From there, Rise installs a receiver on the structure and ensures there’s a clear line-of-sight to the transmitter. If there’s no transmitter in the area they can build a tower there to install one. Or better yet, attached a transmitter to something tall. If there’s another tower nearby, or a grain elevator or just a tall structure will do.Rise Broadband Time is saved and the customer gets internet access much faster. This is how Rise is so competitive; their equipment costs a fraction of what the larger providers use. Installation is relatively quick, and they can bring the internet to areas largely underserved. With these lower equipment costs, Rise can use that money for other endeavors, like maintenance, customer service, and marketing. In a sense, they’re island hopping around the big players as opposed to taking them on directly.

It’s an Alternative

Rise BroadbandFixed wireless, specifically Rise Broadband, offers rural customers another alternative. For the longest time satellite was thought to be the only option available for those in rural areas. As Rise Broadband continues to expand, they’re finding a customer base eager to take advantage of something new. Rise also offers fixed wireless in urban and suburban areas as well. Even though Rise has been focusing on rural over urban, residents everywhere are open to a different delivery method for their internet. Especially when 50 Mbps download speeds are available!

They’re Leading the Way

As the largest fixed wireless internet provider in the US, Rise Broadband is setting the course for how these types of companies operate. Back to the island-hopping metaphor; Rise Broadband didn’t waste time and money trying to break into major urban areas first. This may have been the “logical” first step. Yet, they didn’t take it. Showing ingenuity, they opted instead to go after rural customers first. This worked well for them. Many of the normal internet delivery systems are often too expensive to install when terrain and distance get involved. They may not be the first ones to do it, but they’re the first ones to have significant success with it. And when something works, other people are likely to copy and improve upon that formula. There’s also the fact that many of the big players didn’t see a pressing need to speed up installation. When urban areas are growing and there’s a healthy customer base, taking care of the rural customers falls by the wayside. With fixed wireless, Rise Broadband had a way to deliver reliable internet and at a lower cost. And they could do it quickly. This doesn’t mean they’re without competition entirely. Many rural customers use satellite internet. Despite what many say, it’s a reliable means of internet delivery, and there are endeavors to strengthen it as well as improve latency issues. But Rise has a better option available now. As a result, many customers are willing to take it. This is how they’re building a loyal customer base.

Moving Up

Rise Broadband is still considered a “small” ISP. It is, however, the largest fixed wireless provider. By continuing with their “island hopping” like strategy, they’ll be able to maneuver around major urban areas and continue to increase how many customers they serve. Much like MacArthur himself, Rise is moving quickly to isolate and cut off a much larger force. Within the coming months and years, it may not be surprising to hear more and more about Rise Broadband. As of this writing, there’s no news of any change in their strategy. They’ll continue to expand as they’ve been expanding. Are you curious to see if they’re in your area? Check out Rise Broadband internet deals to see if they’re available. For those not familiar with history, MacArthur and the rest of the Allies did win over the Empire of Japan. Thanks to island hopping, many more lives were spared than if they’d gone for a full-frontal assault. While Rise is not seeking world domination, they’ve established their presence in the ISP industry and are showing no signs of slowing down.